Theatre Management by David Conte
Drive by Daniel Pink
Switch by Chip and Dan Heath
Clearance and Copyright by Michael Donaldson
Sign-Up for Culture and Wired for Culture by Eugene Carr
Guerilla Publicity by J. Conrad Levinson
Secrets of Word of Mouth Marketing Silverman
Management and the Arts Byrnes
The Art of the Turnaround by Michael Kaiser
Theatre Management and Production in America Langley
Guerilla Marketing Levinson
Managing the Non-Profit Organization Drucker
Dig Your Well Before You're Thirsty Mackay
Arts Marketing Insights Bernstein
Theater Law Chaikelson
The Economics of Arts & Culture Heilbrun
The Rise of the Creative Class Florida
Subscribe Now Newman
Word of Mouth Marketing Sernovitz
New Rules of Marketing and PR Scott
The Rights of Authors, Artists and Other Creative People Norwick and Chasen
The Tipping Point Gladwell
Standing Room Only: Strategies for Marketing the Performing Arts Kotler
(thanks to Chad for many books on this list!)
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